News archive

news / June 11, 2021

2021 SANRIO CHARACTER RANKING RESULTS ARE OUT!

news / September 23, 2020

LEVI’S x HELLO KITTY COLLABORATION IS BACK!

news / September 23, 2020

Hello Kitty #StrikeAPause in partnership with the United Nations

news / July 29, 2020

We celebrate 45 years of Kawaii Fashion with My Melody

news / June 26, 2020

Hello Kitty AR Kawaii World is launching globally in 2021

news / June 5, 2020

Hello Kitty and Thun together again for a story of friendship and cuteness all to discover!

news / May 22, 2020

Give a cute twist to your smartphone with Hello Kitty x Casetify

news / January 2, 2020

CHATIME IS BACK TO LAUNCH THE FIRST EVER SANRIO BUBBLE TEA RANGE IN THE UK!

news / January 2, 2020

OPI x HELLO KITTY IS BACK BY POPULAR DEMAND

news / January 2, 2020

SPORTY MEETS CUTE: THE PUMA x HELLO KITTY COLLECTION

news / January 2, 2020

HELLO KITTY BRINGS A BIRTHDAY PRESENT TO FANS ON LONDON’S SOUTHBANK

news / June 10, 2019

TIME TO PLAY TETRIS® WITH SANRIO