News archive

news / December 14, 2022
Hello Kitty: Super Style debuts on Amazon Kids+
news / June 16, 2022
Gudetama: An Eggcellent Adventure!
news / June 15, 2022
2022 Sanrio Character Ranking Results
news / April 11, 2022
37th Annual Sanrio Character Ranking vote is now open!
news / June 11, 2021
2021 SANRIO CHARACTER RANKING RESULTS ARE OUT!
news / September 23, 2020
LEVI’S x HELLO KITTY COLLABORATION IS BACK!
news / September 23, 2020
Hello Kitty #StrikeAPause in partnership with the United Nations
news / July 29, 2020
We celebrate 45 years of Kawaii Fashion with My Melody
news / June 26, 2020
Hello Kitty AR Kawaii World is launching globally in 2021
news / June 5, 2020
Hello Kitty and Thun together again for a story of friendship and cuteness all to discover!
news / May 22, 2020
Give a cute twist to your smartphone with Hello Kitty x Casetify
news / January 2, 2020
CHATIME IS BACK TO LAUNCH THE FIRST EVER SANRIO BUBBLE TEA RANGE IN THE UK!