Blog

We celebrate 45 years of Kawaii Fashion with My Melody

My Melody 45thAnniversary Summer 2020 Sanrio is excited to announce its digital and e-commerce campaign celebrating the 45thAnniversary of My Melody this summer. It follows hot on the heels of Hello Kitty’s 45thAnniversary in 2019. My Melody, one of Sanrio’s oldest and best-loved characters, was created in 1975. She is an honest and good-natured girl, always recognised by the treasured hood her Grandma made her. Much like Hello Kitty, My Melody is an icon of friendship and kawaii style. In fact, My Melody’s long ears are said to be antennas of friendship that can tell straight away if someone is happy or sad! ...
Read More

Hello Kitty AR Kawaii World is launching globally in 2021

The mobile game Hello Kitty AR: Kawaii World is launching globally in 2021. Due to the uncertainties arising from the Covid-19 emergency, Sanrio has, together with Bublar Group, decided to move the global launch of Hello Kitty AR: Kawaii World to 2021. Hello Kitty AR: Kawaii World is a location-based mobile game where players have the possibility to play together outdoors. The benefit of the game, apart from the game play itself, is that it encourages collaboration, reaching for trophies outdoors and exercise. “Considering the current situation with Covid-19 we feel that we have a big responsibility as companies towards our ...
Read More

Hello Kitty and Thun together again for a story of friendship and cuteness all to discover!

Are you ready for your daily dose of cuteness? After the first collection launched for Hello Kitty’s 45th anniversary Hello Kitty meets Teddy, Thun’s teddy bear and they immediately became friends. This capsule collection features Hello Kitty with Thun’s classic icons which welcome her in their traditional and unmistakable style; it includes their artisanal handmade ceramic figurines in different sizes and designs and other accessories such as mugs, bags and key chains. A lovely IG filter has been created to celebrate Hello Kitty and Teddy’s friendship and is accessible @hellokittyeu The limited edition is available from June 5th, 2020 in ...
Read More

Give a cute twist to your smartphone with Hello Kitty x Casetify

Hello Kitty and CASETiFY have joined forces to create an adorable limited edition collection launching on Friday 22nd May! The first range, "Hello Kitty Mini Mart collection", brings together candy-coloured shopping essentials reimagined into a range of accessories compatible with iPhone, Apple Watch, AirPods 1/2, AirPods Pro, MacBooks, iPads, and more. From special edition Floaty Cases, to playful "fruit stickers", Hello Kitty takes over CASETiFY's best-selling styles as the "Glitter" and "Impact" Cases. Additionally, fans are invited to customise and create their very own Hello Kitty phone cases. Hello Kitty x CASETiFY will also unveil a Signature Collection of classic ...
Read More

CHATIME IS BACK TO LAUNCH THE FIRST EVER SANRIO BUBBLE TEA RANGE IN THE UK!

On Hello Kitty’s birthday in November 2019, Chatime launched the first two drinks from its new and exclusive range of Sanrio bubble teas and super cute complimentary merch. Chinatown’s store kicked off the party with 2 Hello Kitty drinks: Tiramisu Milk Tea and Rosy Lychee Tea with Mousse. This is Chatime’s second collab with Sanrio and this time, it is bigger and better. Every 3 months, there’ll be a new set of Sanrio Character drinks. The cuteness is real, as Pompompurin, Cinnamoroll and My Melody will be stars in Chatime’s bubble tea factory – serving you the ultimate kawaii and ...
Read More