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Celebrating 50 Years of Hello Kitty!

Sanrio is launching an epic celebration for the upcoming 50th anniversary of the iconic Hello Kitty. In anticipation of this major milestone on November 1, 2024, the coming year will be filled with ways to celebrate in both the digital and physical worlds and will be highlighted with many surprises along the way. For nearly five decades, Hello Kitty has inspired generations, and her message of friendship, kindness, and inclusivity transcends cultures and continues to resonate with fans of all ages. Hello Kitty wants to promote friendship to everyone in the world – including in the digital space. In anticipation ...

38th Annual Sanrio Character Ranking vote is now open!

We are thrilled to announce that we’re holding the 38th annual Sanrio Character Ranking, a popularity contest for Sanrio characters, from Tuesday, April 11th to Friday, May 26, 2023.

This year's theme is "Be Part of the Fun & Thrills!”, which portrays our hope that fans can feel the excitement of seeing their favorite characters moving up the ranks of the Sanrio Character Ranking, as well as feel the thrill of being part of the daily fun by casting votes, engaging with social media posts, and participating in events associated with the Ranking.

Vote for your favourite character on: https://ranking.sanrio.co.jp ...

Hello Kitty: Super Style debuts on Amazon Kids+

This month, the world is getting a little cuter and kinder with the arrival of Hello Kitty: Super Style!, coming exclusively to Amazon Kids+ on December 7. Along with a cast of beloved Sanrio characters and a few new friends, global pop-culture icon Hello Kitty makes her 3D debut in this new, Amazon Kids+ Original animated series, created for viewers ages 5-8. The series is a continuation of Sanrio’s commitment to build emotional connections with existing and new generations of fans through digital content that encourages a community of kindness and inclusivity.

The catchy, playful series theme song is performed ...

Gudetama: An Eggcellent Adventure!

Sanrio is pleased to announce that, together with Netflix, has decided to produce a live-action Netflix series "Gudetama: An Eggcellent Adventure" featuring the character Gudetama, a lazy and unmotivated egg character, and will distribute it exclusively worldwide by the end of 2022.

This Netflix series is a road-tripping tale where Gudetama goes in search of their mother. It showcases the main characters created using the latest computer graphic technology and is designed to resonate with all the unmotivated folks.

Download the official Press Release for further information!

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2022 Sanrio Character Ranking Results

Sanrio is pleased to announce the final results of the 2022 Sanrio Character Ranking, the 37th annual popularity contest for Sanrio characters. This year's total number of votes received was 26,467,259, the highest number ever recorded in the history of the contest!

The first place in 2022 went to Cinnamoroll, who is celebrating his 20th anniversary this year and won the top spot for the third year in a row. Second place went to Pompompurin, who has been in the top three for eight consecutive years now! And in third place was Kuromi, making it the first time for her ...