We are thrilled to announce that we’re holding the 37th annual 2022 Sanrio Character Ranking, a popularity contest for Sanrio characters, from Friday, April 8 to Monday, May 23, 2022.
This year's theme, "Colorful!—Smile and Make the World More Colorful" incorporates the word "Smile," which is included in Sanrio's new vision, "One World, Connecting Smiles.” We hope that the Sanrio Character Ranking will be something that brings smiles to everyone’s faces. “Colorful” refers to the diversity of the Sanrio characters. The visual design depicts the unique characters wearing colorful flowers and smiling.
We’re thrilled to announce the results of the 36th Sanrio Character Ranking, an annual event launched in 1986 in which 80 characters selected from among more than 450 Sanrio characters are nominated and their ranking is determined by the number of votes cast on platforms such as the website and in stores.
This year, with more voting methods added and the launch of foreign language websites, the total number of votes cast reached a record high of 21,346,750 (approximately 150% of last year's total).
In 2021, Cinnamoroll (last year's No. 1) once again took home the crown with over 2.3 ...