Sanrio is pleased to announce that, together with Netflix, has decided to produce a live-action Netflix series "Gudetama: An Eggcellent Adventure" featuring the character Gudetama, a lazy and unmotivated egg character, and will distribute it exclusively worldwide by the end of 2022.

This Netflix series is a road-tripping tale where Gudetama goes in search of their mother. It showcases the main characters created using the latest computer graphic technology and is designed to resonate with all the unmotivated folks.

Download the official Press Release for further information!

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Sanrio is pleased to announce the final results of the 2022 Sanrio Character Ranking, the 37th annual popularity contest for Sanrio characters. This year's total number of votes received was 26,467,259, the highest number ever recorded in the history of the contest!

The first place in 2022 went to Cinnamoroll, who is celebrating his 20th anniversary this year and won the top spot for the third year in a row. Second place went to Pompompurin, who has been in the top three for eight consecutive years now! And in third place was Kuromi, making it the first time for her ...

We are thrilled to announce that we’re holding the 37th annual 2022 Sanrio Character Ranking, a popularity contest for Sanrio characters, from Friday, April 8 to Monday, May 23, 2022.

This year's theme, "Colorful!—Smile and Make the World More Colorful" incorporates the word "Smile," which is included in Sanrio's new vision, "One World, Connecting Smiles.” We hope that the Sanrio Character Ranking will be something that brings smiles to everyone’s faces. “Colorful” refers to the diversity of the Sanrio characters. The visual design depicts the unique characters wearing colorful flowers and smiling.

Click here to vote for your favourite character ...

We’re thrilled to announce the results of the 36th Sanrio Character Ranking, an annual event launched in 1986 in which 80 characters selected from among more than 450 Sanrio characters are nominated and their ranking is determined by the number of votes cast on platforms such as the website and in stores.

This year, with more voting methods added and the launch of foreign language websites, the total number of votes cast reached a record high of 21,346,750 (approximately 150% of last year's total).

In 2021, Cinnamoroll (last year's No. 1) once again took home the crown with over 2.3 ...

Levi's and Hello Kitty are back for Autumn / Winter 2020. Cute. Classic. Customizable. In the Summer of 2019, Levi’s  and Hello Kitty teamed to create a collection that was as cute as could be. Now that same cuteness is back — and this time, most of it is customisable. Autumn 2020 marks Sanrio’s 60^thAnniversary, and Levi’s and Hello Kitty will be celebrating. We’ve team up again for a fun take on customizable gear and super cute face masks. The new collection digs into the Hello Kitty  archives for an array of customisable graphics for t-shirts, hoodies  and a denim ...