This month, the world is getting a little cuter and kinder with the arrival of Hello Kitty: Super Style!, coming exclusively to Amazon Kids+ on December 7. Along with a cast of beloved Sanrio characters and a few new friends, global pop-culture icon Hello Kitty makes her 3D debut in this new, Amazon Kids+ Original animated series, created for viewers ages 5-8. The series is a continuation of Sanrio’s commitment to build emotional connections with existing and new generations of fans through digital content that encourages a community of kindness and inclusivity.

The catchy, playful series theme song is performed ...

Sanrio is pleased to announce that, together with Netflix, has decided to produce a live-action Netflix series "Gudetama: An Eggcellent Adventure" featuring the character Gudetama, a lazy and unmotivated egg character, and will distribute it exclusively worldwide by the end of 2022.

This Netflix series is a road-tripping tale where Gudetama goes in search of their mother. It showcases the main characters created using the latest computer graphic technology and is designed to resonate with all the unmotivated folks.

Download the official Press Release for further information!

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Levi's and Hello Kitty are back for Autumn / Winter 2020. Cute. Classic. Customizable. In the Summer of 2019, Levi’s  and Hello Kitty teamed to create a collection that was as cute as could be. Now that same cuteness is back — and this time, most of it is customisable. Autumn 2020 marks Sanrio’s 60^thAnniversary, and Levi’s and Hello Kitty will be celebrating. We’ve team up again for a fun take on customizable gear and super cute face masks. The new collection digs into the Hello Kitty  archives for an array of customisable graphics for t-shirts, hoodies  and a denim ...

Minami Maeda, Brand Manager for Hello Kitty at Sanrio Co Ltd, says: ‘With so much going on in the world, each of us must remember to be compassionate. We are releasing this video, specifically, because we can’t physically get together, and we would like the world to be ...

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My Melody 45^thAnniversary Summer 2020 Sanrio is excited to announce its digital and e-commerce campaign celebrating the 45^thAnniversary of My Melody this summer. It follows hot on the heels of Hello Kitty’s 45^thAnniversary in 2019. My Melody, one of Sanrio’s oldest and best-loved characters, was created in 1975. She is an honest and good-natured girl, always recognised by the treasured hood her Grandma made her. Much like Hello Kitty, My Melody is an icon of friendship and kawaii style. In fact, My Melody’s long ears are said to be antennas of friendship that can tell straight away if someone is happy or sad! ...