37th Annual Sanrio Character Ranking vote is now open!

We are thrilled to announce that we’re holding the 37th annual 2022 Sanrio Character Ranking, a popularity contest for Sanrio characters, from Friday, April 8 to Monday, May 23, 2022.

This year's theme, "Colorful!—Smile and Make the World More Colorful" incorporates the word "Smile," which is included in Sanrio's new vision, "One World, Connecting Smiles.” We hope that the Sanrio Character Ranking will be something that brings smiles to everyone’s faces. “Colorful” refers to the diversity of the Sanrio characters. The visual design depicts the unique characters wearing colorful flowers and smiling.

Click here to vote for your favourite character ...


We’re thrilled to announce the results of the 36th Sanrio Character Ranking, an annual event launched in 1986 in which 80 characters selected from among more than 450 Sanrio characters are nominated and their ranking is determined by the number of votes cast on platforms such as the website and in stores.

This year, with more voting methods added and the launch of foreign language websites, the total number of votes cast reached a record high of 21,346,750 (approximately 150% of last year's total).

In 2021, Cinnamoroll (last year's No. 1) once again took home the crown with over 2.3 ...


Levi's and Hello Kitty are back for Autumn / Winter 2020. Cute. Classic. Customizable. In the Summer of 2019, Levi’s  and Hello Kitty teamed to create a collection that was as cute as could be. Now that same cuteness is back — and this time, most of it is customisable. Autumn 2020 marks Sanrio’s 60thAnniversary, and Levi’s and Hello Kitty will be celebrating. We’ve team up again for a fun take on customizable gear and super cute face masks. The new collection digs into the Hello Kitty  archives for an array of customisable graphics for t-shirts, hoodies  and a denim ...

Hello Kitty #StrikeAPause in partnership with the United Nations

Hello Kitty worked with the United Nations and Verified to launch a new YouTube video aimed at helping young people understand the consequences of sharing harmful information online and giving them tips to share content safely
Let’s all think twice before sharing misleading or harmful content online. Take care, before you share!
Minami Maeda, Brand Manager for Hello Kitty at Sanrio Co Ltd, says: ‘With so much going on in the world, each of us must remember to be compassionate. We are releasing this video, specifically, because we can’t physically get together, and we would like the world to be ...

We celebrate 45 years of Kawaii Fashion with My Melody

My Melody 45thAnniversary Summer 2020 Sanrio is excited to announce its digital and e-commerce campaign celebrating the 45thAnniversary of My Melody this summer. It follows hot on the heels of Hello Kitty’s 45thAnniversary in 2019. My Melody, one of Sanrio’s oldest and best-loved characters, was created in 1975. She is an honest and good-natured girl, always recognised by the treasured hood her Grandma made her. Much like Hello Kitty, My Melody is an icon of friendship and kawaii style. In fact, My Melody’s long ears are said to be antennas of friendship that can tell straight away if someone is happy or sad! ...