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SPORTY MEETS CUTE: THE PUMA x HELLO KITTY COLLECTION

Sports company PUMA celebrated the 45th anniversary of Hello Kitty on her birthday, 1st November, with a collection blending Hello Kitty’s signature cute and bubbly aesthetic and the sporty streetstyle DNA of PUMA. Playful prints, familiar characters, logos and graphics are used across the collection, PUMA’s second with Hello Kitty, making PUMA’s streetstyle and sporty edge a little sweeter. The collection includes cosy renditions of the classic PUMA x HELLO KITTY Ralph Sampson Mid with Hello Kitty signature on the collar and the PUMA x HELLO KITTY Cali, featuring removable lace patches and two sets of laces with red Hello ...
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HELLO KITTY BRINGS A BIRTHDAY PRESENT TO FANS ON LONDON’S SOUTHBANK

It's been 45 years since Hello Kitty was created! To celebrate, Sanrio took over iconic city locations around Europe with the cuddliest immersive experience of the year. First stop: London. Throughout the day, Hello Kitty herself appeared to share her birthday celebrations! Visitors were able to take the ultimate selfie and meet our favourite girl. Hello Kitty's birthday has been celebrated in other cities after London: in Milan, Berlin and pop-ups at the iconic Galeries Lafayette Haussmann and Champs-Élysées department stores in Paris.  Since she first appeared on a vinyl coin purse in 1974, Hello Kitty has been a symbol of happiness, kindness and friendship. Her ...
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TIME TO PLAY TETRIS® WITH SANRIO

2019 sees a partnership between Sanrio and Tetris®, one of the leading video game brands of all time and celebrating its 35thanniversary! 2 free games will be released online this year. The first features Sanrio Characters and was launched to mark World Tetris Day on 6thJune. You can play the cute and super addictive game here. On 1stNovember 2019, Tetris will join us in celebrating the 45thanniversary of our much-loved Hello Kitty with a game dedicated exclusively to her. For more news, follow: Sanrio InstagramHello Kitty FacebookHello Kitty InstagramHello Kitty TwitterTetris FacebookTetris InstagramTetris Twitter  ...
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GOODBYE BORING! HELLO MI-PAC!

 The 16-piece Hello Kitty collection by global accessories brand Mi-Pac launched in Spring 2019 – and sold out just a couple of days later! The streetwear-inspired designs include cross-body bum bags, mini and full-size backpacks in a range of pink and red patterns starring Hello Kitty’s iconic bow, retro poses, bold fonts and a super cute monochrome stamp of Hello Kitty herself. Perfect for school, weekend chilling or festivals, there’ll be a design you love. Now back in stock, you can shop the collection at Mi-Pac.com For the latest Hello Kitty and Mi-Pac news, follow @hellokittyeu and @mipacofficialon Instagram and ...
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HELLO KITTY AND CHILL IN THE NEW HELLO KITTY COLLECTION

The Tezenis x Hello Kitty collaboration is the first (alongside Calzedonia) in a series of fashion collabs celebrating the 45thanniversary of Hello Kitty in 2019. Available online and in Tezenis stores around the world, the loungewear and nightwear collection was launched in Milan, London and several other iconic cities. Hello Kitty herself flew to each one to meet her fans and see this exclusive in Tezenis stores! ...
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