The mobile game Hello Kitty AR: Kawaii World is launching globally in 2021. Due to the uncertainties arising from the Covid-19 emergency, Sanrio has, together with Bublar Group, decided to move the global launch of Hello Kitty AR: Kawaii World to 2021. Hello Kitty AR: Kawaii World is a location-based mobile game where players have the possibility to play together outdoors. The benefit of the game, apart from the game play itself, is that it encourages collaboration, reaching for trophies outdoors and exercise. “Considering the current situation with Covid-19 we feel that we have a big responsibility as companies towards our ...
Read More

Are you ready for your daily dose of cuteness? After the first collection launched for Hello Kitty’s 45^th anniversary Hello Kitty meets Teddy, Thun’s teddy bear and they immediately became friends. This capsule collection features Hello Kitty with Thun’s classic icons which welcome her in their traditional and unmistakable style; it includes their artisanal handmade ceramic figurines in different sizes and designs and other accessories such as mugs, bags and key chains. A lovely IG filter has been created to celebrate Hello Kitty and Teddy’s friendship and is accessible @hellokittyeu The limited edition is available from June 5^th, 2020 in ...
Read More

Hello Kitty and CASETiFY have joined forces to create an adorable limited edition collection launching on Friday 22nd May! The first range, "Hello Kitty Mini Mart collection", brings together candy-coloured shopping essentials reimagined into a range of accessories compatible with iPhone, Apple Watch, AirPods 1/2, AirPods Pro, MacBooks, iPads, and more. From special edition Floaty Cases, to playful "fruit stickers", Hello Kitty takes over CASETiFY's best-selling styles as the "Glitter" and "Impact" Cases. Additionally, fans are invited to customise and create their very own Hello Kitty phone cases. Hello Kitty x CASETiFY will also unveil a Signature Collection of classic ...
Read More

On Hello Kitty’s birthday in November 2019, Chatime launched the first two drinks from its new and exclusive range of Sanrio bubble teas and super cute complimentary merch. Chinatown’s store kicked off the party with 2 Hello Kitty drinks: Tiramisu Milk Tea and Rosy Lychee Tea with Mousse. This is Chatime’s second collab with Sanrio and this time, it is bigger and better. Every 3 months, there’ll be a new set of Sanrio Character drinks. The cuteness is real, as Pompompurin, Cinnamoroll and My Melody will be stars in Chatime’s bubble tea factory – serving you the ultimate kawaii and ...
Read More

Exciting news for Hello Kitty and nail art fans – whatever the colour palette! OPI has teamed up with Sanrio to celebrate Hello Kitty’s 45^th Anniversary in 2019. The nail giant has brought back “Let’s Be Friends!” – the powdery pink smash hit from OPI’s first Hello Kitty collab in 2016, which is still the nail giant’s most talked about shade – and released new limited edition shades: Glitter to my Heart A Hush of Blush Let’s Celebrate All About The Bows A Kiss on the Chic Pile on the Sprinkles Hello Pretty Let Love Sparkle My Favorite Gal Pal ...
Read More