My Melody 45thAnniversary Summer 2020 Sanrio is excited to announce its digital and e-commerce campaign celebrating the 45
thAnniversary of
My Melody this summer. It follows hot on the heels of Hello Kitty’s 45
thAnniversary in 2019. My Melody, one of Sanrio’s oldest and best-loved characters, was created in 1975. She is an honest and good-natured girl, always recognised by the treasured hood her Grandma made her. Much like Hello Kitty, My Melody is an icon of
friendship and kawaii style. In fact, My Melody’s long ears are said to be antennas of friendship that can tell straight away if someone is happy or sad! ...