September 23, 2020

Levi’s and Hello Kitty are back for Autumn / Winter 2020.

Cute. Classic. Customizable.

In the Summer of 2019, Levi’s  and Hello Kitty teamed to create a collection that was as cute as could be. Now that same cuteness is back — and this time, most of it is customisable.

Autumn 2020 marks Sanrio’s 60thAnniversary, and Levi’s and Hello Kitty will be celebrating. We’ve team up again for a fun take on customizable gear and super cute face masks. The new collection digs into the Hello Kitty  archives for an array of customisable graphics for t-shirts, hoodies  and a denim tote bag. It also includes a range of accessories as well as a pair of graphic cotton face masks. Reusable and reversible, the masks feature elastic ear loops and fun Hello Kitty graphics – so you can look good while staying safe.

The Levi’s x Hello Kitty collection celebrating optimism and fun launches September 10thand will be available on and the Levi’s App exclusively.