January 2, 2020
Sports company PUMA celebrated the 45th anniversary of Hello Kitty on her birthday, 1st November, with a collection blending Hello Kitty’s signature cute and bubbly aesthetic and the sporty streetstyle DNA of PUMA.
Playful prints, familiar characters, logos and graphics are used across the collection, PUMA’s second with Hello Kitty, making PUMA’s streetstyle and sporty edge a little sweeter.
The collection includes cosy renditions of the classic PUMA x HELLO KITTY Ralph Sampson Mid with Hello Kitty signature on the collar and the PUMA x HELLO KITTY Cali, featuring removable lace patches and two sets of laces with red Hello Kitty branding. The footwear also consists of the PUMA x HELLO KITTY NOVA 2 and the PUMA x HELLO KITTY Utility, both emblazoned with Hello Kitty’s profile and colored in silver pink.
The PUMA x HELLO KITTY collection is completed with colorful apparel and accessories as well as adorable matching mini-me kids items.