November 29, 2016
Sanrio, the global lifestyle brand best known for Hello Kitty and Silver Spoon Attire are thrilled to announce their design collaboration and the launch of Hello Kitty x Silver Spoon Attire Came to Play 2016, a limited-edition collection of accessories.
To celebrate the exclusive headwear collaboration between beloved pop icon Hello Kitty and London based ‘Street Couture’ brand, Silver Spoon Attire, the face of the collection, Daisy Lowe, British model and fashion icon hosted an intimate dinner at Shochu Lounge, ROKA Charlotte Street in London on 28th November 2016.
Designed to combine Hello Kitty’s playfulness, with Silver Spoon Attire’s femininity, sophistication and practicality, Came to Play uses a refined palette of black, white, red and grey and features mesh headbands with enamel bows alongside cashmere beanies, embroidered baseball caps and wool berets. Came to Play will be sold exclusively at Colette in Paris and Selfridges in London, as well as Silver Spoon Attire’s online store.
Avigail Collins, Designer and Co-Director of Silver Spoon Attire states, “The collection is a dream come true. As a child I had a shrine to Hello Kitty in my bedroom, 20 years later Hello Kitty is wearing our signature mesh bow beanie. It was a pleasure to work with Sanrio and turn my visions into reality.”
To shop the collection, click here
All images @ Dave Benett