Pompompurin wins the 40th Sanrio Character Ranking!

Sanrio Company, Ltd. (Headquarters: Shinagawa-ku, Tokyo; President and CEO: Tomokuni Tsuji) is excited to announce the final results of the 2025 Sanrio character ranking, a beloved annual event marking its 40th anniversary this year. The event saw a record-breaking total of 63,166,696 votes, a remarkable 111% increase from the previous year.

The winner of the 2025 Sanrio character ranking is Pompompurin (4th place last year). This year, Pompompurin received strong support not only from domestic fans but also from international voters, maintaining the top spot in both the initial and mid-term announcements. Ultimately, Pompompurin reclaimed the number one position for the first time in nine years, marking his fourth victory overall.

The top three—1st Place: Pompompurin, 2nd Place: Cinnamoroll, and 3rd Place: Pochacco—demonstrated steady popularity and a strong presence.

• Record-breaking total number of votes: 63,166,696 votes (an increase of 111% compared to last year)!
• Pompompurin has claimed the top spot for the first time in 9 years, marking his 4th victory overall!
• Following in 2nd place is Cinnamoroll, and in 3rd place is Pochacco, with Sanrio’s top three dog characters dominating the TOP 3!
• Additionally, AHIRUNOPEKKLE has made his way into the TOP 10 for the first time in 31 years since 1994!

In second place was Cinnamoroll, who had held the top spot for 5 consecutive years until last year (1st place last year). In third place was Pochacco, who had also won 5 consecutive titles in the 1990s and made a remarkable comeback in recent years (2nd place last year). In fourth place came Kuromi, celebrating her 20th anniversary this year (3rd place last year), followed by Hello Kitty, who marked her 50th anniversary last year and maintained her 5th place ranking. The results highlight the enduring strength of these globally popular characters.

Other notable rankings include My Melody and Little Twin Stars, both celebrating their 50th anniversaries this year, ranking 6th and 7th respectively. Hangyodon, celebrating his 40th anniversary, took 8th place. Additionally, the 5th anniversary of the group Hapidanbui — _a unit of six male characters (Pochacco, Hangyodon, Tuxedosam, Pekkle, Badtz-Maru, and Keroppi) — _saw several members ranked in the top 20. Notably, AHIRUNOPEKKLEmade it into the top 10 for the first time in 31 years, since 1994. Furthermore, characters like Hanamaruobake, now in their second year since debut, and Usahana, who is gaining popularity especially in North America, also rose in the rankings.

On the official website, you can find the full rankings of the 2025 Sanrio character ranking, including the top 10 for each country and region outside Japan, as well as the top 8 rankings in the 2025 Sanrio character ranking: Partner Category.

The top three—1st Place: Pompompurin, 2nd Place: Cinnamoroll, and 3rd Place: Pochacco—demonstrated steady popularity and a strong presence.
Final Results: https://ranking.sanrio.co.jp