January 22, 2018
Marketing executives, also known as marketing officers or marketing coordinators, are involved in developing marketing campaigns to promote a service, product, event or campaign. While the work of a marketing executive varies depending on the type and size of the organisation and sector, the role broadly includes planning, organising events, sponsorship, advertising, public relations and research. The focus can be on selling a product, a service or raising awareness of an issue that affects the public.
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