Marina Hoermanseder fashion show

July 14, 2016

Reporting from Berlin Fashion Week, Sanrio’s intrepid reporter had the pleasure of seeing Marina Hoermanseder’s SS2017 first hand at the Kronprinzenpalais.

The collection paid homage to a summer’s day in the French Riviera, with dazzling butterflies, bold flowers, glittering pearls and, of course, her signature buckles and leather corsetry.

It was also a chance for the press to have a sneak peek of Marina’s upcoming collaboration with Hello Kitty. The designer is a huge Hello Kitty fan and said: “If someone had asked my closest friends and family what my biggest dream for a design cooperation would be, they would have immediately known: Hello Kitty!”

Hello Kitty played a decisive role very early in the life of Marina Hoermanseder and inspired her to become a designer in the first place. Her passion for the brand becomes even more apparent while having a look around her apartment in Berlin, where you can find Hello Kitty items like a toaster, bedding, slippers as well as a neon pink fridge.

But back to the show, where Hello Kitty played a subtle but key role on the t-shirts of the show crew and Marina’s team, plus in the goodie bags for front row bloggers and press, with special phone covers. The cherry on the cake was 3 limited edition signature Kasper Hello Kitty bags, hand made by Marina herself, which were presented to her three favourite fashion bloggers. There was quite a buzz around the upcoming collaboration which will be revealed in full in September: we can barely wait!