May 3, 2015
AC Milan x Hello Kitty. Is this the strangest soccer story ever?
The idea behind this partnership lies in combining a female soul with a top level male sport. This terrific partnership between A.C. Milan and Sanrio
involves the development of a co-branded collection which includes a new sportswear line and accessories for female fans.
This project, launched in Italy, then all over the world starting from Japan and Asia, will be available in A.C. Milan Stores, online and in selected retailers later this year. Hello Kitty and the club mascot Milanello will be together again soon in other amazing initiatives.