August 16, 2017
Hello Kitty Gang took over Ministry does Fitness, the new Ministry of Sound Gym, last weekend! Sanrio has a long-standing relationship with Ministry, collaborating in 2010 on a limited-edition Hello Kitty Hed Kandi album so when we heard they were opening a gym we couldn’t wait to collaborate again!
We kitted out Ministry does Fitness in Hello Kitty Gang merchandise, curated an empowering playlist and made sure everyone left with a goodie bag! It was especially exciting seeing some ladies turn up to the event in their Hello Kitty Gang merch bought at the Topshop pop-up last month! The class was hardcore but everybody came out with a smile and couldn’t wait to tuck into their Hello Kitty pink protein shake.
We’re excited to continue this rekindled relationship with Ministry of Sound!