April 20, 2016
Sanrio, in partnership with ECVacanze and Nestle Gelati Motta, are proud to announce the launch of three fully themed Hello Kitty holiday homes in Italy, which are bookable now for stays this summer.
Two of the holiday homes will be near Lake Garda in ECVacanze’s Altomincio Family Park, with the third located near Rome in the I Pini family park. Nestle Gelati Motta has been a long standing Hello Kitty licensee in the ice-cream category and decided to extend this partnership to a fully branded experience, allowing families to experience a summer holiday fully immersed in the iconic character’s world.
“We are very proud to include this unique feature in our offer, teaming up with Sanrio and a globally loved brand like Hello Kitty. We are confident that our younger guests will adore this cute character and that this partnership will help us to attract families to our holiday parks” said Elisa Arnetoli, Marketing and Commercial Director of ECV Group.
“With the holiday homes project, Hello Kitty proves yet again that she is a true global icon, able to collaborate with companies and brands in every field. Togerther with Nestle Gelati Motta and ECVacanze, we’re excited to see Hello Kitty fans embrace this new experience” said Giuliana Spaggiari, Marketing Manager at Sanrio GmbH.