39th Annual Sanrio Character Ranking vote is now open!

April 11, 2024

We are thrilled to announce that we’re holding the 39th annual Sanrio Character Ranking, a popularity contest for Sanrio characters, from Thursday, April 11th to Sunday, May 26, 2024

This year’s theme, “All we need is mutual love and thanks”, was chosen with the hope that the Sanrio Character Awards will be a moment when the characters and fans will be able to share their feelings of mutual love and gratitude. The key visual shows the characters’ faces, with the words “I love you” and “Thank you” thrown into the air. The key visual is a cute retro-pop design of the characters in a pose of blowing kisses to express their feelings of mutual love and appreciation.

Vote for your favourite character on: and don’t miss your free gifts: posters to print, a ballot card to share and backgrounds for your laptop and mobile phone! Click here to get them! Download the official Press Release for more info.