38th Annual Sanrio Character Ranking vote is now open!

April 11, 2023

We are thrilled to announce that we’re holding the 38th annual Sanrio Character Ranking, a popularity contest for Sanrio characters, from Tuesday, April 11th to Friday, May 26, 2023.

This year’s theme is “Be Part of the Fun & Thrills!”, which portrays our hope that fans can feel the excitement of seeing their favorite characters moving up the ranks of the Sanrio Character Ranking, as well as feel the thrill of being part of the daily fun by casting votes, engaging with social media posts, and participating in events associated with the Ranking.

Vote for your favourite character on: and don’t miss your free gifts: posters to print, a ballot card to share and backgrounds for your laptop and mobile phone! Click here to get them! Download the official Press Release for more info.