37th Annual Sanrio Character Ranking vote is now open!

April 11, 2022

We are thrilled to announce that we’re holding the 37th annual 2022 Sanrio Character Ranking, a popularity contest for Sanrio characters, from Friday, April 8 to Monday, May 23, 2022.

This year’s theme, “Colorful!—Smile and Make the World More Colorful” incorporates the word “Smile,” which is included in Sanrio’s new vision, “One World, Connecting Smiles.” We hope that the Sanrio Character Ranking will be something that brings smiles to everyone’s faces. “Colorful” refers to the diversity of the Sanrio characters. The visual design depicts the unique characters wearing colorful flowers and smiling.

Click here to vote for your favourite character and don’t miss your free gifts: posters to print, a ballot card to share and backgrounds for your laptop and mobile phone! Click here to get them!
Download the official Press Release for more info.