June 11, 2021

We’re thrilled to announce the results of the 36th Sanrio Character Ranking, an annual event launched in 1986 in which 80 characters selected from among more than 450 Sanrio characters are nominated and their ranking is determined by the number of votes cast on platforms such as the website and in stores.

This year, with more voting methods added and the launch of foreign language websites, the total number of votes cast reached a record high of 21,346,750 (approximately 150% of last year’s total).

In 2021, Cinnamoroll (last year’s No. 1) once again took home the crown with over 2.3 million votes! In second place was Pompompurin, who is celebrating his 25th anniversary this year (2nd last year), followed by Pochacco in 3rd (3rd last year). Hello Kitty (5th last year) ranked steadily in 6th place and SHOW BY ROCK! (8th place last year), which will celebrate its 10th anniversary next year, took 8th place again. Kuromi (7th last year) secured many overseas votes to come in 5th place, ranking in the Top 5 for the first time ever! Cogimyun, who “dreamed of making it into the top ten,” secured 10th place and made her wish come true for the very first time! All these results shed new light on this year’s Sanrio Character Ranking.

Head over to Sanrio’s official website to discover the full ranking and see you next year!