August 26, 2018
Hello Kitty is back in Primark with a new womenswear range!
The Primark x Hello Kitty collection launched on 26th August in selected Primark stores in UK, Germany, Austria, Netherlands and Belgium. Two stores, including Primark’s brand new Westfield White City, celebrated with bespoke visual merchandising, in-store giveaways and competitions.
Hello Kitty is ready to be back-to-school, cool and modern with her red cap and of course the iconic bow! Streetwear-inspired, the collection features a full tracksuit and puffer jacket as well as Autumn essentials like the classic “marinière” jumper and the timeless denim shirt.